|The Merry Madcap (USA, 1915)|
The slide for The Merry Madcap (USA, 1915) is notable because it is the earliest non-US coming attraction slide that I have encountered. It measures to the standard European dimension of 3 ¼ square and was professionally manufactured. It is also interesting that even at this very early stage, this UK slide included the four pre-printed choices for advertising the program start date: "Coming Shortly," "Next Week," "Monday Next," and "Thursday Next."
These are exactly the same options, and printed in exactly the same format, that UK slides use all the way into the 1950s (described in my August 4 article, Attractions Across the Atlantic.)
|The Ever Open Door (UK, 1920)|
With these new examples, my work-in-progress (and sure to be revised again shortly) timeline of professionally produced coming attraction slides looks like this
- Australia: 1930-1982
- Canada: 1943-44
- India: Professional slides, time line coming soon
- Ireland: Only hand-made slides
- Netherlands: Only hand-made slides
- New Zealand: Evidence of professional slides, no specific examples yet
- UK: 1915-1956
- USA: 1913-1952
Will this theory hold up?